The Blues plan on rolling out Blues collectibles in 2022 as a test and learn, including digital content, experiences and merchandise.

The Team Tokens launch will involve offering 500 fans a chance to download a free digital version of a never-before-seen Blues titles poster with ten downloads receiving a physical signed 2022 team poster and a further ten will receive platinum tickets for two to the Blues Rebels game on the 6th of May.

Further offerings in 2022 will enable fans to get closer to the team and purchase exclusive experiences, including a visit to the Blues team changing shed post-match.

With a desire to increase the Blues supporter range and deliver more options for fans young and old, the Blues have established a multi-layered partnership with Belgravia Apparel.

The experienced sports customised apparel supplier will produce a range of kit for the most passionate Blues fans from new-born onesies through to youth tees and hooded towels to enable supporters to show their true blue throughout the Blues region.