COMMUNITY
He aha te mea nui o tea o?
He tāngata, he tāngata, he tāngata.
What is the most important thing in the world?
It is the people, the people, the people.
We understand the importance of our people. Our game would not be possible without them. The volunteers who keep our clubs and schools running, the coaches developing the next generation of players, the fans who support and motivate us, our families who raised us, the provinces we proudly represent, each with their own proud stories, heroes, and histories.
To acknowledge this importance we will continue to grow our roots deep into our community. To help inspire the next generation of players through authentic engagement, introduce and educate the uninitiated about our beautiful game, and to earn and uphold the support of our community.
BLUES IN THE COMMUNITY
LITTLE BLUES
In 2025, the Wahu Little Blues programme gave over 700 children the opportunity to run out on the same ground, just hours before their heroes. The games take place ahead of the Super Rugby teams taking the field for warm-ups and are undoubtedly an experience of a lifetime for our youngest Blues fans. We know just how important our junior rugby fans are in keeping the game we love alive and well. ‘Wahu Little Blues’ helps build a strong connection with our juniors and gives them something to aspire to in their future rugby careers.
STAMP THEM BLUE
‘Stamp them Blue’ is a special programme for high school students from within the Blues region. Students come to Blues HQ on a training day for an interactive session that includes:
- An introduction to the Blues (our history, our identity and our aspirations for the future).
- An insight into high-performance sport through a presentation from Blues staff and a tour of Blues HQ.
- Watching a team field training session and tickets to an upcoming game.
Students come away from a ‘Stamp them Blue’ session gaining a fresh perspective on the life of a professional rugby player as well as an insight into the day-to-day running of a Super Rugby club.
Throughout 2024, we hosted 10 high school groups for ‘Stamp them Blue’ sessions. If your school wishes to take part in 2025 please email Blues Community Manager, Harry Sanders - harrison.sanders@blues.rugby
COMMUNITY EVENTS
You may have seen us out in the community this season swapping out the rugby boots on trade sites, shopping at the Sunday markets in Avondale with Melodownz, down on the viaduct with the Super Rugby trophies or at a range of other events. If you see us out next season or have ideas for our community or fan engagement team, don’t be afraid to reach out to info@blues.rugby
CLUB VISITS
Over the month of May, you may have seen us out at your club on the weekends, but on one very special training night we went out to five North Harbour rugby clubs and took some players out with giveaways for the kids and some words of wisdom for the coaches and future stars.
SCHOOL VISITS
Over the 2025 season we saw over 20 school visits happen, some as far north as Whangarei and far south as Manurewa South School.
FILL THE BLUES BUS
In December 2024, we delivered our Fill The Blues Bus. We did our best to support underprivileged families across our region and raised 60,000 non-perishable food items and hosted over 500 people for the drop off event day which was a great way to give back to the people who supported those in need for the festive season.
