COMMUNITY
He aha te mea nui o tea o?
He tāngata, he tāngata, he tāngata.
What is the most important thing in the world?
It is the people, the people, the people.
We understand the importance of our people. Our game would not be possible without them. The volunteers who keep our clubs and schools running, the coaches developing the next generation of players, the fans who support and motivate us, our families who raised us, the provinces we proudly represent, each with their own proud stories, heroes, and histories.
To acknowledge this importance we will continue to grow our roots deep into our community. To help inspire the next generation of players through authentic engagement, introduce and educate the uninitiated about our beautiful game, and to earn and uphold the support of our community.
BLUES IN THE COMMUNITY
LEGO LITTLE BLUES
In 2026, the LEGO Little Blues programme gave over 750 children the opportunity to run out on the same ground, just hours before their heroes. The games take place ahead of the Super Rugby teams taking the field for warm-ups and are undoubtedly an experience of a lifetime for our youngest Blues fans. We know just how important our junior rugby fans are in keeping the game we love alive and well. LEGO Little Blues helps build a strong connection with our juniors and gives them something to aspire to in their future rugby careers.
LEGO LITTLE BLUES PASSPORT
In 2026, we saw the LEGO Little Blues Passport launched into the community. These passports gave children two free tickets to each regular season home game. Each visit to the Kids Zone at Eden Park allowed holders to get a stamp and LEGO giveaway.
CLUB VISITS
Over the month of May, you may have seen us out at your club on the weekends, but on one very special training night we went out to five North Harbour rugby clubs and took some players out with giveaways for the kids and some words of wisdom for the coaches and future stars.
SCHOOL VISITS
Over the 2026 season we saw several school visits to local schools in our Blues community.
LEGO FILL THE BLUES BUS
In December 2025, we once again delivered our Fill The Blues Bus to support underprivileged families across our region and raised 56,000 non-perishable food items and hosted over 500 people for the drop off event day which was a great way to give back to the people who supported those in need for the festive season. Special thanks to LEGO for partnering with us for giveaways.
