MG ANNOUNCED AS OFFICIAL BLUES VEHICLE PARTNER
When the full time whistle blew on the Blues victorious Super Rugby Pacific final over the Chiefs last year, it confirmed to MG Motor Australia and New Zealand President and CEO, Peter Ciao, that becoming a partner was too good an opportunity to miss.
“The Blues are a champion team and MG is establishing itself as a champion brand, the synergies are clear so a partnership such as announced today is an obvious and desirable alignment,” said Mr Ciao.
“Our sporting sponsorships in New Zealand have always had a strong community and grassroots focus, I am confident this new association with the defending champion Blues will result in similar success, as - like MG - they are a strong and powerful team capable of delivering outstanding achievements.”
The new partnership was announced at Blues HQ by MG New Zealand Chief Operating Officer Harrie Yan, alongside CEO Andrew Hore and Chair Don Mackinnon from the Blues.
“We’re thrilled to have MG as our newest partner and our official vehicle supplier as, like the Blues, they are a brand on the rise offering vehicles which are genuinely exciting to drive,” said Hore.
“If our players can match models such as the MG4 XPOWER and Cyberster for pace, then we’ll be in for another good season!”
Whilst the Blues are current Super Rugby Pacific champions, recent highlights for MG in New Zealand include claiming the Motoring Writers Guild Car of the Year with the all-electric MG4 (2023) and announcing an industry-leading 10-year/ 250,000km warranty on all new MG models.
“The Blues are similarly built around resilience, dependability and tenacity; qualities shared between our respective organisations and which will stand the test of time,” said Mr Yan.
“We look forward to being a key partner to the Blues and standing alongside them as they defend their title into 2025 and beyond.”
The Blues Super Rugby Pacific season gets underway in Round One on Saturday February 15 at Eden Park, with a rematch of the 2024 Final versus the Chiefs.