BLUES PARTNERS WITH NZ’S NUMBER 1 SPORTS NUTRITION BRAND

The Blues have welcomed leading sports nutrition brand Musashi to the club as a partner and supplier of supplements and protein powder to the Blues, nib Blues and Blues Academy teams, including age group sides.

Established in 1987, Musashi offers a full spectrum of sport nutrition solutions to the Blues and is working with Blues Nutritionist Marcia Jerram to ensure the Blues players are getting the right supplements at the right time.

“Musashi provide a range of outstanding products which greatly assist the needs of our Blues athletes. With strict batch-testing principles, the Musashi informed-sport tested products provide great quality assurance. We utilise the “Bulk Protein” for those looking to gain some size and the “100% Whey Protein” is a critical component in our recovery shakes, which are a huge fan favourite amongst the players. We are delighted with the Musashi products and the roles they play in both the performance and recovery of our athletes.” says Jerram.

The partnership will see Musashi provide products to Blues teams competing in Super Rugby Pacific and Super Rugby Aupiki and will strengthen the alignment with the latest Blues recruit and Musashi ambassador Roger Tuivasa-Sheck.

“Musashi is thrilled to be partnered with the Blues”, says Jeremy Adsett, Musashi New Zealand’s Senior Brand Manager. “The Blues represent the Musashi values providing trusted products and supporting athletes peak performance on and off the field. We look forward to supporting the Blues protein and supplement needs.”

Todd Hewitt, Blues General Manager of Commercial, says the Blues have strong aspirations to be New Zealand’s most innovative and forward-thinking club and Musashi is equally driven by an obsession to innovate with scientifically supported and proven products.

“The Musashi team are leading the market with respects to their product development and performance options for elite and everyday athletes. We’re excited to go on that journey and deliver the best products to our leading Blues women and men.”

The Blues and Musashi have partnered for the 2022 and 2023 seasons with a number of digital and social media integrations planned to showcase the partnership and use of Musashi’s supplements and protein powder.