Laybuy Partners with the Blues

Laybuy Partners with the Blues

Kiwi Buy Now Pay Later (BNPL) provider Laybuy today announced it has signed a multi-year sponsorship deal with New Zealand Super Rugby Pacific teams the Blues, Chiefs, Crusaders and Highlanders that will make it easier for families and fans across the country to support their favourite team.

Laybuy Managing Director Gary Rohloff says the agreement, which sees Laybuy become both an official partner and exclusive BNPL provider for each team, will enable fans to soon spread the cost of tickets and merchandise over six interest-free weeks when paying with Laybuy.

“As a New Zealand company, we’re excited to support our national game, which we believe brings together and celebrates values that are central to Laybuy and our partners,” says Rohloff.

“But we also know that being a loyal fan can sometimes be expensive, which is why we wanted to work with these teams and make it as easy as possible for all Kiwi families to get down to a game and show their support.

“Through our partnership, fans will be able to buy next season’s memberships, match tickets and merchandise using Laybuy, allowing them to stagger the cost with six equal weekly payments.

“Spreading the cost can help everyone’s budgets and best of all, unlike credit cards, Laybuy customers don’t pay interest, ever.”

Blues Chief Executive Andrew Hore says that it’s great to be partnering with Laybuy, a New Zealand founded company that has revolutionised the way we purchase and trailblazed their way in the consumer market.

“We look forward to growing the brand further, both locally and internationally, and making Blues matches more accessible for all our loyal members and fans,” says Hore.

“We are also keen to build on the success that Laybuy has had with other major sporting codes such as Manchester United and bring that knowledge and success to the Blues.”


About Laybuy

Launched in 2017, Laybuy is New Zealand’s leading Buy Now, Pay Later (BNPL) service with a growing presence in the United Kingdom and Australia. Its unique, fully integrated payment platform is helping revolutionise the way we spend.

Laybuy is simple and allows consumers to stagger their payments while also providing merchants with a low-risk payment option. Laybuy customers can shop at any of Laybuy’s >10,000 partner merchants, either online or in-store, and receive their purchase straight away. They then split their repayments across six weekly, interest-free instalments, the first being at the point of sale. Learn more at