Exclusive app launched

Exclusive app launched

True Blues Members App update: Congratulations to True Blues member, Thomas Evans, who has won a PS4 and a copy of the Rugby Challenge 3: All Blacks Edition, by downloading the True Blue membership app. Enjoy Thomas!

Members, make sure you sign up for the app using the code sent out via email.


The Blues have launched a new True Blues members’ app that will improve the game day experience, both at Eden Park and QBE Stadium.

Content includes exclusive member-only offers and benefits, as well as real-time news and information. Members also enjoy more benefits and redeem offers from Blues sponsors and key partners on game day.

Local digital innovation specialists TechEngine has built the True Blues app, incorporating key requests from members and fans in to the design.

PK Robb, TechEngine business developer, said the app helps the Blues reach members and provide exclusive content in new and exciting ways.

“The Blues are on a mission to connect with the Auckland community like never before and through user feedback will continue to add new features to the True Blues app,” said Robb. “There’s a real excitement in the air both on and off the field and we’re pleased to be a part of it.”

Blues General Manager of Commercial Kym Aust-Howlett called the app “one of the most interesting and contemporary ways we’re seeking to reach our members.”

According to Global Research group Frost & Sullivan, 90% of New Zealanders will own a smartphone by 2018. Add this to Research New Zealand’s data that shows 79% of people already use their smartphones to access apps.

“This will be ground-breaking for the Blues and for many of the clubs in the Super Rugby competition,” said Aust-Howlett. “We’re excited to be spearheading the movement to make membership apps far more user-friendly.”

The True Blues members app is available on both IOS and Android OS for members, as well as via a management portal on your browser.

As an added incentive, SKYCITY and the Blues are giving up to 10 True Blue Members and a guest the opportunity to have dinner with players from the Blues at Andy’s Burger Bar, SKYCITY, on Tuesday 26th April.  Simply download the Blues Membership App by Tuesday 19th April and you’re in the draw to win!