The Blues community program aims to grow participation in rugby and make a positive difference in our region. We do this via partnerships and activities that enable us to share our love of rugby, inspire leadership qualities in young people and encourage healthy lifestyle choices.

In 2017, we launched Best Foot Forward with the support of Blues and All Black legend, Keven Mealamu. Best Foot Forward is our way of giving back. Blues staff and players are actively involved in collecting pre-loved rugby boots, cleaning them up and gifting them to youngsters who might otherwise miss out of the opportunity to play rugby. So far, we’ve gifted more than 700 pairs of boots to young men and women in our region.

We’re also proud to support the New Zealand Rugby Foundation. For over 30 years the foundation has provided support to NZ Rugby Players (and their families) who suffer serious total and permanent injuries playing our national game. Essentially, If the unimaginable happens, the foundation provides all players with the comfort of knowing that support for life is available.

The core strategic focus of the New Zealand Rugby Foundation is:

  • Care – Improve the quality of life for our VIP (very injured players).
  • Advocacy – Champion safety in our game.
  • Sustain our Foundation through world class stewardship.

However the work of the NZRF goes beyond this, to find out more click HERE