The Blues community program aims to grow participation in rugby and make a positive difference in our region. We do this via partnerships and activities that enable us to share our love of rugby, inspire leadership qualities in young people and encourage healthy lifestyle choices.

In 2017, we launched Best Foot Forward with the support of Blues and All Black legend, Keven Mealamu. Best Foot Forward is our way of giving back. Blues staff and players are actively involved in collecting pre-loved rugby boots, cleaning them up and gifting them to youngsters who might otherwise miss out of the opportunity to play rugby. So far, we’ve gifted more than 700 pairs of boots to young men and women in our region.

We’re also proud to support the New Zealand Rugby Foundation. For over 30 years the foundation has provided support to NZ Rugby Players (and their families) who suffer serious total and permanent injuries playing our national game. Essentially, If the unimaginable happens, the foundation provides all players with the comfort of knowing that support for life is available.

The core strategic focus of the New Zealand Rugby Foundation is:

  • Care – Improve the quality of life for our VIP (very injured players).
  • Advocacy – Champion safety in our game.
  • Sustain our Foundation through world class stewardship.

However the work of the NZRF goes beyond this, to find out more click HERE

The Blues are open to application for one off support from organisations that are aligned with our community goals. Subject to availability, the Blues support may include a donation of merchandise, player time or a ‘money can’t buy’ experience. To see if your opportunity is a good fit for us, check out or community criteria.

Who can apply?

  • Schools
  • Sports clubs
  • Community groups
  • Established community groups/charities

The Blues will give priority to opportunities that

Are based in our region

Occur during the Investec Super Rugby season (January-July)

Support groups vs individuals

Encourage leadership and healthy lifestyle choices

Bring the community together, and foster community spirit

We’re unable to consider requests that

Seek financial support

Involve specific individual players alone

May draw focus away from our existing partners and/or sponsors

Are received with less than 4 weeks’ notice of the event

How to apply

First, double check our community criteria to see whether your organization bis eligible. If so, complete the form below. We get pretty busy so, it’s really helpful if you

  • Provide as much info as possible to support your request
  • Contact us at least 4 weeks’ before your event so we have time to review your request and get back to you

We like to share the love around so, only one request per organisation, per season please.

What happens next?

Your request will be reviewed, and whether or not you’re successful, we’ll be in touch within 2 weeks to let you know.

Blues Community Request Form