The Blues are embarking on a novel new partnership to encourage young families to enjoy watching the Sky Super Rugby Aotearoa games at Eden Park.

They have partnered with PORSE, the largest in-home education provider, to offer a managed facility at Eden Park for children while Mum and Dad can enjoy supporting the Blues.

PORSE currently support 1,100 educators around the country who care for more than 3000 children.

In what the Blues believe is a first in New Zealand, the company will ensure that those families wanting to attend Blues home matches have an affordable option for their kids with a well-regarded and experienced provider.

“We want to develop a family-friendly environment at Eden Park for our members and fans,” said Todd Hewitt, the Blues General Manager of Commercial.

“Our partnership with PORSE is a first for our sport in New Zealand, and a novel way for parents to enjoy rugby with the knowledge that their children are being well cared for and having fun.

“Families are at the core for the Blues and this initiative highlights our inclusive approach at the Blues.

“PORSE provide an interactive childcare service with great activities and a real focus on development.

“The Blues believe it is a perfect fit for our club and our commitment to make rugby games an attractive proposition for all.”

PORSE owner Rrahul Dosshi said the company is looking forward to this new and novel partnership.

“PORSE are excited about the prospect and we can see real potential to grow our core business through the Blues brand and with this interesting initiative at Eden Park.”

PORSE was purchased by well-known early learning centre providers the Rainbow Group of companies in 2019, ensuring the business remains independently owned and in kiwi hands.

The Rainbow Group, established in 2006 and owned by Rrahul and Bhavini Dosshi, has substantial investments both in centre-based and in-home Early Children Education operations in New Zealand.