The Blues have renewed their agreement with ticketing partner Flicket. The agreement enables the Blues to connect better with their fans, with greater data potential and flexibility in the ticketing approach including tiers, pricing and upgrades.

The agreement has been extended for two years across 2024 and 2025 with the Blues enticed by Flicket’s real-time reporting and customer support as well as the direct to fan experience, maximising conversion ratios and enabling better utilisation of marketing spend.

Blues General Manager of Commercial Todd Hewitt says Flicket’s vision and mission to grow the game Kiwis love was enticing.

 “The Blues have worked hard to drive at match attendance and experience over the last three years and in Flicket we have a partner who is here to grow the premium position that rugby has held in New Zealand for many years, by supporting the Blues to build strong communities for the future of the game.”

Ben Calvert, CEO and Co-Founder of Flicket says he’s thrilled to share that Flicket, as one of  the first New Zealand ticketing companies to ticket Eden Park, will once again be at the forefront of transforming the fan experience for the Blues at Eden Park and their other home games.

“We extend our deepest gratitude to key stakeholders, including Eden Park, Auckland Rugby, and the Blues, for their unwavering support. This collaboration not only underscores our commitment to innovation but also signifies dedication from all key stakeholders in providing fans with a seamless and enhanced ticketing experience.

We are particularly proud to be supported by the Blues, a team that values and champions New Zealand-owned and operated businesses. As we continue this journey together, Flicket is excited to continue elevating the connection directly between the Blues and their fans, making every checkout a breeze"